8/30/2023 0 Comments Shopify currency converter app“Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. “Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku,” said Peter Hamilton, Senior Director of Ad Innovation at Roku. Men’s apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly have signed on as initial partners. Integrating Shopify purchases into Action Ads is the first commerce integration for independent Shopify merchants on TV streaming, creating a completely new advertising channel for Shopify merchants to explore. Roku Action Ads are any advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase. In this latest integration with Roku Action Ads, Roku brings a seamless checkout experience to ads being streamed on the platform. Purchasers will receive email confirmation of their order directly from the merchant once the transaction has been processed. ![]() ![]() ![]() They will be able to check out with Roku Pay, Roku’s payments platform, and return to their streaming experience once they have completed the purchase. Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced a first-of-its-kind partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads.
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